Power tool can enhance customer satisfaction

Smart dentists know that good dentistry is about more than restorations and prophys鈥攊t’s about going the extra mile to create a positive experience.

One way to do this is through excellent customer service.

“The Power of Customer Service: How to Create Happy, Satisfied Patients,” is an ADA resource that can help dentists and their staffs do just that.

With the help of this handy resource, you’ll learn how office décor, location, a dental team’s attitude and other factors can influence a patient’s opinion.

The book also includes dialogue for tackling thorny issues such as no-shows and insurance and also discusses high-tech tools such as practice Web sites, electronic newsletters, digital X-rays, and intraoral cameras. There are also suggested tools for managing patient anxiety.

This “Power of Customer Service” is available in hard copy (item J052) or as a downloadable e-book (J052D). The cost is $39.95 for members and $59.95 for nonmembers. Order today and save 10 percent with priority code 20664N. Visit www.adacatalog.org or call 1-800-947-4746.聽