Marketing book available from ADA Council on Dental Practice

The ADA Council on Dental Practice has a book titled, “The Power of Internal Marketing,” that’s stuffed with tips on how to retain patients and attract new ones.
The book also addresses generating business through referrals, measuring patient satisfaction and why developing a practice newsletter and/or Web site is a great idea.

“In a down economy, an essential strategy is to cultivate and strengthen your relationship with your existing patients,” said Dr. Frank Graham, chair of the Council on Dental Practice. “Whether you seek just a few pearls of wisdom or a more extensive refresher course, the ADA’s publication, The Power of Internal Marketing, could get you and your team started.”

There are also several practical, cost-effective marketing tips, including:

• Why an office’s atmosphere and décor matter.
• How community involvement can strengthen a dentist’s image.
• Why encouraging staff to promote the practice can pay off for the entire dental team.
• The importance of thanking patients for referrals.

Both the book and e-book are available for purchase through the ADA Catalog.

The book is Item No. P080 and costs $49.95. The e-book is $39.95 and Item No. P080D. Order by June 30 and save 20 percent. Visit www.adacatalog.org online or call 1-800-947-4746 to order by phone.