A new brand, sharper focus for ADA endorsement program

ADA Member Advantage, ADA Business Enterprises Inc.’s eight-year-old endorsement program, will now be known as ADA Business Resources.

The program that connects ADA members to professional products and services was relaunched in January. Officials say the changes are more than name only.

“We are not just introducing a new name and logo,” said Dr. William Calnon, ADA 2nd District trustee and a member of the ADA Business Enterprises Board of Directors. “The shift to ADA Business Resources resulted from long-term efforts to make our endorsement program even more meaningful and relevant to ADA members.”

In 2008, ADA Business Enterprises performed market research to gain a deeper understanding of the challenges dentists face in running a small business. Many insights from this research shaped the new identity for ADA Business Resources.

“This research helped us appreciate more fully that many dentists are often challenged by managing the business-side of their practice, but still feel a tremendous responsibility to do it well,” said Dr. Calnon. “We want our program to play an even stronger role in helping ADA members balance their dual roles as business owner and dentist.”

How does ADA Business Resources do this? By seeking out industry-leading companies that have proven to help dentists save time and more efficiently manage their business tasks鈥攚hich includes everything from credit card processing to advertising.

To that end, ADA Business Resources offers more tangible proof of the benefits its endorsed companies deliver from the number of hours saved each week to the savings members can expect.

To help dentists feel even greater confidence in the choices they make, ADA Business Resources now shares its selection criteria so that members understand exactly how an endorsement is earned. Every company endorsed by ADA Business Resources:

• is an industry leader, fiscally sound and available to dentists across the nation.
• holds a higher service standard, especially in the value-added support it offers to dentists.
• has been peer-reviewed by ADA members and staff for quality and performance.
• supports the ADA’s mission of helping dentists maintain a positive and productive practice environment.

Central to the launch of the new brand, ADA Business Resources has a redesigned Web site: www.adabusinessresources.com. ADA members can use the site to find highlighted content about each of their endorsed companies and quick access to them.

“More than half the ADA members nationwide currently use a product or service endorsed through our program,” said Dr. Calnon. “With our new brand and sharpened focus, we hope to be an even more valuable resource for our members.”

For more information about ADA Business Resources, visit www.adabusinessresources.com or call 1-800-ADA-2308.