ADA receives member inquiries about Brican

The ADA has received inquiries from some members about their experiences with Brican America LLC.

According to the company’s Web site, Brican America markets specialized computer and television screens that display “sophisticated clinical messages and promotional materials” in doctors’ waiting rooms.

Members who have called the Association report that they agreed to lease television/computer systems as part of an overall transaction under which the members would also receive fees in return for running certain content on the leased television/computer system.

Lawsuits filed in the U.S. District Court in the Southern District of Florida by Professional Solutions Financial Services, a division of the NCMIC Finance Corporation against Brican and a countersuit by Brican against PSFS were dismissed Feb. 23. The court dismissed each of the parties’ claims against the other “with prejudice.” The court did this based on the “Stipulation of Voluntary Dismissal With Prejudice,” that the parties had together filed with the court. It is unclear why the parties agreed to dismiss their claims against one another.

In the initial lawsuit, PSFS alleged that Brican breached a contract pursuant to which PSFS “agreed to purchase certain goods from Brican for the purpose of leasing or financing those goods to customers of Brican,” and as a result, “entered into 1,672 leases with customers of Brican.” PSFS also alleged that Brican was obligated to but did not reveal to PSFS the existence of any other agreements with the lessees [i.e., the doctors], and did not provide to PSFS the marketing agreements. PSFS further alleged that the value of the leases is more than $38 million. Brican has maintained, among other things, that if there was any breach it was not material.

Dentists who have questions about this matter should look over their contracts to review their rights and obligations under the terms of their agreements, and may wish to consult with their attorney if they have specific questions.

Members with questions for Brican can contact their Brican representative, or contact the company using contact information offered on its Web site: phone at 1-866-588-6995 or 1-786-388-6995; fax at 1-786-388-1489; or www.bricanamerica.com.